A MCRFB news brief: 1980
PH FACTOR NOW CREATIVE FACTOR
LOS ANGELES — The PH Factor, the Los Angeles-based production firm, has changed it name to the Creative Factor. Jim Hampton, president of the firm, cites expansion as the reason for the change. “The name Creative Factor better reflects what we’re all about today as a company,” says Hampton.
The name, according to Hampton, is just one of many preparations for expansion into music, television and multimedia in 1981. END
(Information and news source: Billboard; November 22, 1980).
