HERE’S A PRINCE ALA PRINGLE . . . .
NEW YORK — When BMW (Billboard Music World) goofed twice in succession and switched captions on photos on disk jockeys Bill Williams (WNEW, here) and Jerry Marshall (WMGM, here) appearing in the paper’s Programming Panel feature, it was facetiously suggested that the jocks be good sports and consider exchanging names.
Michigan deejay David Pringle took us at our word and is doing just that. The jock was also a victim of a BMW goof, when his photo appeared in a panel feature identifying him as “David Prince.”
Pringle, who moved from WPAG, Ann Arbor, Mi., to WKMH, Detroit, (in the 7-11:30 p.m. time-slot), August 2, writes: Because of a goof in Billboard, I will be using the air name Dave Prince. They gave me a tag a while back in a misprint and it sounded so much better than Pringle — more adaptable to jingles, etc., that I’ve decided to use it!” END.
(Information and news source: Billboard; August 14, 1961).