Motor City Radio Flashbacks

Where Detroit Radio Plays On

IN DETROIT IT’S ‘SWINGIN’ TIME’ CKLW 9 . . . APRIL 2, 1966

February 29th, 2012

From the MCRFB news archives:

Bandstand TV Scene Bears Watching — The Detroit Scene

 

 

 

 

 

CKLW-TV host Robin Seymour for “Swingin’ Time” in 1965.

HOLLYWOOD — Teen-age bandstand TV shows come and go–and a couple of important ones met their demise during the past few months — but over-all they seem more popular than ever. Especially at the local level. A quick check of some of the nation’s major bandstand shows found them not only doing well from the advertising sponsorship angle, but in audience ratings.

“Shebang”, for instance, has been sold out the past few months and has a waiting line of advertisers, said producer Bob Burnett. And, though the Los Angeles show is no longer in syndication, it reaches a minimum of more than 4 million daily via CATV distribution throughout Southern California.

 

The Everly Brothers appearance on “Swingin’ Time” in 1965.

Among those national bandstand shows that became drop-outs were ABC-TV’s network “Shindig” show. “Shivaree” dropped out of syndication, but the producers are working on a new format to have it back in syndication next month. The show is now seen in the Los Angeles area.

 

For the national shows, formats tell the story. A local show can usually do quite well because, as talent-coordinator Art Cervi of “Swingin’ Time” in Detroit puts it, “From the local standpoint, you got a raison d’etre because you’re hitting the people–the kids–who can and do appear on the show. You have an audience participation factor that let’s people identify with you.” The Detroit show out pulls national shows in the market, said Cervi.

 

The Detroit Scene

“Swingin’ Time” on CKLW-TV, Detroit, is an hour bandstand show during weekdays and the Saturday hour show concentrated on featuring record artists.  But so many artists are now seeking to be on the show that talent-coordinator Cervi is using them on weekdays too.

Mitch Ryder & the Detroit Wheels guest-appearance on “Swingin’ Time” in 1966.

Sponsorship for the show is good. The show is supporting itself and “it looks like its going to do much better,” Cervi said. “I think there’s room for a show like this in every big market. The only trouble some shows run into in various markets is that the markets are saturated with such shows. But we’re doing so well locally that Robin Seymour has given up his radio shows to concentrate on “Swingin’ Time’.”

Cervi said his show reaches 85 to 90,000 homes a weekday and around 125 to 130,000 homes during the Saturday show. END.

 

Addendum: Here’s several videos of ‘Swingin’ Time,’ hosted by Robin Seymour on CKLW-TV 9 in the 1960s. A young Johnny Rivers and Bob Seger enhances as highlights as they appeared on the show. The complete shows features the Supremes and the Rationals when they first appeared on the popular Detroit/Windsor TV dance show.

 

(Information and news source: Billboard Magazine; April 2, 1966).

Comments

9 Comments

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  • amy says on: August 2, 2012 at 3:19 AM

     

    I went to CKLW Swingin Time 1968 where can I see old footage

    please email me six of my sister went too. Thank You

  • Jim Feliciano says on: August 5, 2012 at 10:45 AM

     

    Amy,
    Thank you for adding your recent comments here.

    We just updated the Swingin’ Time CKLW post here, just for you… more “Swingin’ Time” videos have been added to this February 29, 2012 post today.

    CKLW-TV 9 and “Swingin’ Time” once again, right here, on Motor City Radio Flashbacks… Enjoy!

  • Terry McArthur says on: January 21, 2013 at 2:37 PM

     

    First of all,I have chills watching.I am 57years old and live in Windsor On.I have always liked music with a good beat.I started dancing before I could walk.When Swingin Time hit the air waves,me and my freinds were to young to be cast on the dance show.So every Friday night from 7pm to 9:30pm my parents gave us the recreation room in our basement to create our own ”SWINGIN TIME””.I would do the top ten for instant”For its 2nd week at #1 its the Capitols”COOL JERK”.We had fun.Finally I was 13yrs old and could go on.It was 1968/69 and Mary Cathrine & myself would practice our moves all week after school.We were ready for showtime.My favorite was when The Funkadelic came,boy they got us dancing.During my time there,one time stands out.A black guy and his white girlfreind were asked to leave because they were dancing to-gether.It was the times.Finally the show us kids moved on.But part of me is still there at C.K.L.W.dancing on swingin time. Thank-you for the clean fun Terry McArthur and his freinds from Dr H.D.Taylor who attended his Friday night dance party!!!!!!!!!!!

  • Michael Bohanon says on: May 8, 2013 at 9:52 PM

     

    I had a band and we were on Swingin Time with Brenda Lee and Scott Richards Case. Any chance of getting or seeing the footage? I would love to show my kids.

  • Julia white says on: July 7, 2013 at 7:40 PM

     

    My mom was on this show as a regular dancer for a few years in the later part of the show. I have a photo of her with Tom Shannon and a male African American performer. Would love to know who he is. Any chance I can email the shot to you for possible answers?

    • Jim Feliciano says on: July 8, 2013 at 9:52 PM

       

      Hi Julia, thanks for your comments here on MCRFB. Yes! Please do send us your picture with your mom and Tom Shannon if you would. Write to jim@mcrfb.com and thanks for sharing your thought with us.

  • Beatle Bob says on: May 3, 2014 at 6:28 AM

     

    Can you possibly give us episode guide for ‘Swingin’ Time’: Episode, Season original airdates and a list of the acts on each episode. Thank You

  • Lisa zeien says on: August 21, 2014 at 8:48 PM

     

    My uncle was on your show,I am looking for more info, his band was from Detroit they sang a song called Big Time Girl, I am looking to try and get the tape of this I will keep in touch with you

  • Lisa zeien says on: August 23, 2014 at 10:52 AM

     

    He was in band the deltas in the sixtes please let me know if we can find that show I would like to get copy plz

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