DETROIT HEATS UP FOUR-WAY RADIO WAR… NOVEMBER 16, 1963 – Motor City Radio Flashbacks

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DETROIT HEATS UP FOUR-WAY RADIO WAR… NOVEMBER 16, 1963

April 14th, 2012

From the MCRFB news archives:

FROM WKMH TO WKNR, FOUR-WAY BATTLE HEATS UP RADIO DIALS ACROSS DETROIT

 

 

 

 

 

DETROIT — A four-way battle is shaping up in this market with the immediate changeover in programming at WKMH.

The Dearborn-based 5,000 watter has introduced a new set of calls, WKNR, several new deejays, and a radical switch from the soft sound in music to a “30 plus 1” format. Detroit will be one of the few markets where severe competition is taking place among three or more pop music stations.

1310 WKMH logo circa 1962.

The Knorr-owned radio outlet has been under the programming consulting of Mike Joseph for many months. Soft standards have been the path for more than a year. WKMH (now WKNR) was once the major pop music outlet in the market. Today a major fight is now developing between the new WKNR, RKO radio’s 50,000 watter, CKLW, WJBK, Storer-owned “teen’s swinger” radio, and WXYZ, the ABC-owned pop-rater on the 1270 radio dial in Detroit. Recently CKLW had added Tom Clay in the afternoon-evening drive to help accentuate CKLW’s positive pop sound.

Mort Crowley, a KHJ defector, broadcasts 5 to 9 a.m., followed by the former-WKMH mainstay Robin Seymour in the 9 to 12 p.m. time slot. Jim Sanders is handling the noon to 3 p.m. shift, and Gary  Stevens will be hosting  the 3 to 7 p.m. segment. Bob Green will deejay from 7 to 12 a.m., while Bill Phillips will hold down the fort all night long until 5 a.m. END.

 

(Information and news source: Billboard; November 16, 1963).

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Motor City Radio Flashbacks

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