From the MCRFB news archives:
FROM WKMH TO WKNR, FOUR-WAY BATTLE HEATS UP RADIO DIALS ACROSS DETROIT
DETROIT — A four-way battle is shaping up in this market with the immediate changeover in programming at WKMH.
The Dearborn-based 5,000 watter has introduced a new set of calls, WKNR, several new deejays, and a radical switch from the soft sound in music to a “30 plus 1” format. Detroit will be one of the few markets where severe competition is taking place among three or more pop music stations.
The Knorr-owned radio outlet has been under the programming consulting of Mike Joseph for many months. Soft standards have been the path for more than a year. WKMH (now WKNR) was once the major pop music outlet in the market. Today a major fight is now developing between the new WKNR, RKO radio’s 50,000 watter, CKLW, WJBK, Storer-owned “teen’s swinger” radio, and WXYZ, the ABC-owned pop-rater on the 1270 radio dial in Detroit. Recently CKLW had added Tom Clay in the afternoon-evening drive to help accentuate CKLW’s positive pop sound.
Mort Crowley, a KHJ defector, broadcasts 5 to 9 a.m., followed by the former-WKMH mainstay Robin Seymour in the 9 to 12 p.m. time slot. Jim Sanders is handling the noon to 3 p.m. shift, and Gary Stevens will be hosting the 3 to 7 p.m. segment. Bob Green will deejay from 7 to 12 a.m., while Bill Phillips will hold down the fort all night long until 5 a.m. END.
(Information and news source: Billboard; November 16, 1963).
