WCAR DROPS NEWS FOR MOR FORMAT . . . OCTOBER 15, 1977

Motor City Radio Flashbacks logoFrom the MCRFB news archive: 1977

DETROIT STATION MAKES SWITCH WITH ADULT CONTEMPORARY FORMAT

 

 

 

 

 

WCAR 1090AMDETROIT — WCAR, the 50,000 watt station which has never reached any decent levels in programming the past several years, dropped its last effort — all news — last week and went to a personality adult contemporary sound under new owners Golden West Broadcasting. Golden West also owns such stations as KMPC  in Los Angeles and KSFO in San Francisco. The format will target the 25-54 age audience under general manager Hugh Barr. Music mix will be MOR hits and oldies. The format was introduced Monday, October 3, at 12 a.m.

Staff lineup features Scott Wallace 5-9 a.m. from KAAY in Little Rock, Arkansas; Bobby Sherman 9 a.m.-noon, hails from KUGN in Eugene, Oregon; Mike Donahue noon-3 p.m., from TM Productions in Dallas where he was a writer and producer; Bob Vernon 3-7:30 p.m., comes from WABC in New York (formely also WJR in Detroit); Nick Fanaday 7-midnight from KWIZ, Santa Ana, California, and Candy Shannon midnight-5 a.m., who was also a news person at the station since January 1976. END

(Information and news source: Billboard; October 15, 1977).

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