CKLW New Detroit Singles Champ
NEW YORK — CKLW, 50,000-watt Hot 100 format station in Detroit, has taken over as the leading influence on sales of singles records in the market, according to a Radio Response Survey just released by Billboard for publication.
WKNR lead last year by a wide margin. This year, CKLW had 55-per cent of the votes of record dealers, distributors, one-stop operators, and local and national record company executives — all whose business depends on record sales. The survey depicts not only a leading ability to influence sales of products, but a large teen and young adult audience. WKNR had 45 per cent of the votes.
Tom Shannon of CKLW was the leading deejay influencing singles sales, according to a Billboard survey dated October 2. WJR lead WXYZ by a thin margin in ability to influence sales of albums, indicative of a large younger adult and adult audience combined, as well as an ability to influence them to buy product. Bill Drake, RKO radio consultant, was hired by CKLW earlier in the year. END
(Information and news source: Billboard; November 4, 1967)
A MCRFB Note
Besides playing the national Hot 100 hits, CKLW also was playing some of the greatest hit records that ever came out of Detroit (including Bob Seger) besides Motown — here’s just 4 from the CKLW BIG 30:
For the week of August 29, 1967, “Heavy Music” by Bob Seger is at the #4 spot, after just two weeks on the guide… “To Share Your Love” by the Fantastic Four is at #6, only three weeks after its debut on the BIG 30 survey… “You Gotta Pay The Price,” the instrumental by Ric-Tic’s own Al Kent, is just below at #7, another fast-climber after just three weeks… “If This Is Love” by Detroit’s very own Precisions, climbed to the #13 spot overall, after just two weeks on CKLW…
On the national pop and R&B music scene: “Some Kind Of Wonderful” by the Soul Brothers Six was on the CKLW playlist for eight-consecutive weeks… “Little ‘Ole Man,” by Bill Cosby, and “Never My Love,” by the Association, had just debuted a week earlier on the CKLW BIG 30 guide…
“Ode To Billy Joe” by Bobbi Gentry was the No. 1 song for the second-week in a row… and that’s just some of the BIG 30 hits that were played on CKLW 800 during the week of August 29, 1967.