CKLW HIRES DREW, IN STEPS TO TUMBLE DETROIT LEADER WKNR
DETROIT — CKLW, the 50,000-watt RKO General operation here, has brought in Paul Drew as program director and will soon launch an all-out campaign against market-leader WKNR. Drew, former program director at WQXI in Atlanta, has slated May 1 as the day to bow with the station’s new sound — “Fun Radio.”
“Fun Radio” will include a jingles package that was custom made for the station’s and “for the sound I’m looking for,” Drew said.
Prior, there has been talk that Bill Drake, a programming consultant, was going to the station. Drake has set the program for RKO’s KHJ in Los Angeles and also revamped entirely San Francisco’s KFRC — both highly successful today in their markets. Though Drew would not commit himself, every indication is that he’ll use the same template/model that had been programmed at the two leading West Coast stations.
What will be in use will be the same playlist, rule-of-play with a shortened record format. “We’ll play whatever is necessary to play the hits, but the playlist will fluctuate.” This will not eliminate the playing of new records by new artists, evidently, as the station had played on the air about a week ago with “Sunshine Girl” by the Parade, a new record which had been introduced to the station by A&M Records promotion man Don Graham.
Already, CKLW has begun a sort of sneaky promotion campaign, in wake of their intent in placing the station at the top in the Detroit market with no holds barred. WJR, the easy listening outlet in Detroit, as long billed itself as “The Great Voice of the Great Lakes.” CKLW has aired the slogan: “The Choice of the Great Lakes.” WKNR, the leading Hot 100-formatted station in the market, is promoting a concert with Paul Revere & The Raiders on April 8. CKLW had bought a large section of front-row seats to the show and will be giving them away for free to listeners on the air, a ploy in part of the station’s ongoing blitz from the station’s promotion department.
(Information and news source: Billboard; April 8, 1967).